Senior Commercial Marketing Manager

Senior Commercial Marketing Manager

Closing on: Aug 31, 2020

Position Summary:

As the Sr. Commercial Marketing Manager, you will have strong focus on commercial excellence and local marketing execution. We seek a demonstrated track record of building and strategizing best practices. You will be responsible for the regional marketing strategies and tactical execution of marketing plans in the Americas.  Supporting the regional commercial marketing projects for assigned products, you will collaboratively engage with a network of internal and external stakeholders and functional teams e.g. product management, branding/communications, sales, supply chain, and services team.  You will execute the regional go to market strategy and downstream marketing mix (price, promotion, and sales enablement) of assigned products. In addition, you will create and execute the demand generation activities working cross-functionally (Product management and Branding/Communications) for specific products and support the sales team with information, tools and training to effectively sell and position the products.

Responsibilities: 

Regional Marketing Strategy and Execution 

  • Create regional marketing plans, logistics, and execution across all appropriate channels including Pay per Click (PPC)/Search Engine Optimization (SEO, social media, digital ads, tradeshows, print, remarketing, webinars, etc.
  • Create and execute campaigns and nurture programs with a balanced tactical mix to achieve demand generation    targets that align with business goals
  • Analyze and report campaign performance and execute continuous improvement activities

Regional marketing and scientific content management 

  • Create content to ensure content reaches the right customer at the right time
  • Create and/or update product literature, product pages, customer slide decks, product guides, and training literature
  • Partner with product managers to create scientific content and regional scientific studies to capture market share

Regional market expertise 

  • Serve as regional subject matter expert (SME) and regional customer expert providing market information to product management to improve product design inputs and product launch requirements
  • Utilize deep understanding of our regional customers, the buyer’s journey, competitive information, and regional market knowledge/healthcare trends
  • Manage regional Key Opinion Leader (KOL) activities and scientific advisory boards

Sales Enablement and support 

  • Identify and implement appropriate promotional tools for sales and distribution partners
  • Partner with sales to identify ways to improve quality of leads and support revenue growth
  • Develop/provide training and technical support for sales representatives, dealers and/or end users

Qualifications: 

  • Bachelor’s degree in Marketing and/or Science (MBA preferred) or equivalent experience preferred; 8-10 years of clinical diagnostic product marketing experience
  • Demonstrated success in product commercialization and demand generation preferred
  • Experience in Sales, Sales Enablement, or Marketing Communications (MarCom) is a plus
  • Solid communication and analytical skills with experience translating product attributes into differentiated selling strategies
  • Demonstrated ability to operate in a global, matrix environment and ability to work effectively with different functional areas, different levels within the organization, external organizations (i.e.: distribution partners and customers), and to work independently
  • Excellent written and verbal communication skills with experience writing marketing content
  • Results-driven with strong focus on customers (internal and external)
  • Must work effectively with others in team environment

Travel requirements:

  • Up to 15% of time
If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV.
Job Category: Clinical Diagnostics Marketing Medical Sales
Job Type: Full Time
Career Level: Manager
Experience: 8 Years +
Education: Bachelor Degree
Location: Burlington MA
Industry: Clinical Diagnostics

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