Senior Marketing Manager – Microbiology ( Durham, NC)

  • Post date August 13, 2019
Job Description





The marketing manager is responsible for creating and implementing marketing strategies in support of operational business objectives. Collaborates with our marketing, product, and sales teams to generate product/service demand, build brand equity and retain existing customers. Develops annualized marketing plans and associated budgets for assigned solutions portfolio that align with business objectives.


Main Accountabilities:

  • Supports development of clear branding and related strategic and tactical campaigns/messaging (i.e. ads – brand positioning/calls to action)
  • Develops marketing programs and integrated marketing communications that incorporate service positioning for one clear and concise message that differentiates services to target markets in a unique and meaningful way. Communications may include service messaging, promotional programs, advertising programs, sales collateral and other appropriate mediums.
  • Creates sales opportunities (leads) to drive revenue
  • Conducts analysis of assigned market sectors, key competitors and client targets
  • Collaborate with sales team to develop highly customized support strategies
  • Support development of sales team collateral and marketing materials, including thought leadership material/publications
  • Develop educational campaigns in front of identified sales opportunities that help flatten common objections from the channel segment before they are elevated during the proposal or bid stage
  • Develop sales support materials to address nuances that surface in the sales process to ensure both timely and thorough response to concerns or opportunities
  • Develop 5 year plan and budget
  • Develops relationships with key opinion leaders
  • Responsible for pricing strategy (including GPO)
  • Understand regulatory and legal aspects of product promotion
  • Assist in the RFP process
  • Launch new products




  • Bachelor’s degree required; science, business, or medical device background preferred
  • MBA highly preferred
  • 5+ years in product management, marketing, and/or lap operations or equivalent combination
  • Demonstrated ability to develop and implement integrated strategic marketing plans that integrate the following elements of the marketing mix: promotional tactics, sales collateral, direct mail, web-based marketing, trade shows, advertising, and market research analysis
  • Passionate, high energy and result oriented with creative and analytical mind
  • Demonstrated initiative and strategic thinking
  • Proven project and budget management skills
  • Demonstrated negotiation skills
  • Strong analytical skills
  • Ability to work well under pressure
  • Ability to effectively prioritize and manage multiple tasks
  • Business acumen along with demonstrated work ethic, integrity, and professional conduct and appearance
  • Skilled in Word, Excel, and PowerPoint with proficiency with the internet
  • Team player attitude: ability to collaborate with other team members
  • Valid driver’s license required
  • Travel will be required (Domestic, 25%)