Senior Marketing Manager – Microbiology ( Durham, NC)

  • Post date August 13, 2019
Job Description

 

 

Objective:

 

The marketing manager is responsible for creating and implementing marketing strategies in support of operational business objectives. Collaborates with our marketing, product, and sales teams to generate product/service demand, build brand equity and retain existing customers. Develops annualized marketing plans and associated budgets for assigned solutions portfolio that align with business objectives.

 

Main Accountabilities:

  • Supports development of clear branding and related strategic and tactical campaigns/messaging (i.e. ads – brand positioning/calls to action)
  • Develops marketing programs and integrated marketing communications that incorporate service positioning for one clear and concise message that differentiates services to target markets in a unique and meaningful way. Communications may include service messaging, promotional programs, advertising programs, sales collateral and other appropriate mediums.
  • Creates sales opportunities (leads) to drive revenue
  • Conducts analysis of assigned market sectors, key competitors and client targets
  • Collaborate with sales team to develop highly customized support strategies
  • Support development of sales team collateral and marketing materials, including thought leadership material/publications
  • Develop educational campaigns in front of identified sales opportunities that help flatten common objections from the channel segment before they are elevated during the proposal or bid stage
  • Develop sales support materials to address nuances that surface in the sales process to ensure both timely and thorough response to concerns or opportunities
  • Develop 5 year plan and budget
  • Develops relationships with key opinion leaders
  • Responsible for pricing strategy (including GPO)
  • Understand regulatory and legal aspects of product promotion
  • Assist in the RFP process
  • Launch new products

 

 

Qualifications

  • Bachelor’s degree required; science, business, or medical device background preferred
  • MBA highly preferred
  • 5+ years in product management, marketing, and/or lap operations or equivalent combination
  • Demonstrated ability to develop and implement integrated strategic marketing plans that integrate the following elements of the marketing mix: promotional tactics, sales collateral, direct mail, web-based marketing, trade shows, advertising, and market research analysis
  • Passionate, high energy and result oriented with creative and analytical mind
  • Demonstrated initiative and strategic thinking
  • Proven project and budget management skills
  • Demonstrated negotiation skills
  • Strong analytical skills
  • Ability to work well under pressure
  • Ability to effectively prioritize and manage multiple tasks
  • Business acumen along with demonstrated work ethic, integrity, and professional conduct and appearance
  • Skilled in Word, Excel, and PowerPoint with proficiency with the internet
  • Team player attitude: ability to collaborate with other team members
  • Valid driver’s license required
  • Travel will be required (Domestic, 25%)

 

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