Marketing Product Manager, Acute Care ( Bedford, MA)

Full Time
  • Post date June 17, 2019
  • LOCATION: Bedford, MA
Job Description

Position Summary:

Defines and implements market requirements for new products. Product management of a dedicated product line. Prepares marketing support program for a specific product, product line, or product area. Coordinates implementation with technical services and field sales organization. Provides Marketing assistance to field personnel and customers.

 

Responsibilities:

Key Accountabilities:

  • Providing product positioning training and materials for sales department and customer service.
  • Identifying opportunities for lead generation
  • Creating marketing collateral like case studies, whitepapers, FAQ, feature or benefit sheets…
  • Managing VIPs, road shows, tradeshows and other company sponsored promotions and events (includes instrument demos).
  • Collaborating cross functionally on competitor pricing, market development, selling and field solutions. Skills and Specifications…
  • Exceptional knowledge of IVD sales & marketing processes. (Knowledge of the hemostasis market is preferred)
  • Strong leadership, sales support, project management and training skills.
  • Should be able to develop effective relationships and operate with senior level management.
  • Should be an expert in forwarding thinking, market research, and should possess problem-solving skills.
  • Ability to listen to intended details attentively.
  • Excellent analytical and presentation skills including demonstration skills to handle many assignments simultaneously.
  • Efficiently work under pressures, deadlines, and stretch extra hours to complete assigned task.
  • Should have excellent effectual communication skills

Budget managed (if applicable): N/A

 

Internal Networking/Key relationships

  • To be determined based on department needs.

Skills & Capabilities:

  • Business Acumen
  • Customer Focus
  • Organizational Agility
  • Peer Relationships
  • Planning Skills
  • Presentation Skills
  • Drive for Results

 

Qualifications:

Min Knowledge & Experience required for the position:

  • Knowledge in Life Sciences:  Medical Technology, Biology, Biotechnology, Chemistry
  • Bachelor’s marketing, business or medical technology/biology from an accredited university.
  • Prior experience in junior marketing product management positions
  • Minimum three years’ experience in sales and/or marketing within the healthcare industry

 

International Mobility: No

 

Travel requirements:

  • Approximately 10-25% of time
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