Title of position: Marketing Communications Manager Direct Reports: Yes Location: Bedford
Position Summary Under the supervision of the Marketing Communications Director, manage the development of Communications Tactical Programs including planning, creation, production and tracking of product advertising, sales promotion, public relations, website and social media tactics. Support highly visible projects, including launch campaign development, product and corporate branding initiatives, national/international tradeshows and IL internal communications. Oversee the writing, and edit/proofread copy and provide input to enhance graphic layouts. Manage Communications Associate/s and multiple external communications agencies. Requires independent initiative, outstanding organizational skills and experience in Communications/Advertising and personnel management.
Key Accountabilities: • Manage the Worldwide Communications for Critical Care and Hemostasis, including Whole• Blood Hemostasis Products • Manage Communications Associate/s • Project management for a variety of sales promotional tactics within established Creative Work Plans and specifications • Liaise with outside agencies for execution of communication tactics and services • Manage internal and external communications • Edit and proofread manuscripts and layouts • Assess and provide input on graphic layouts, based upon sound design principles • Develop communication strategies, product positioning and messaging • Manage advertising program and company/product media coverage • Manage key national/global tradeshow programs • Maintain IL website with updates, additions and enhancements • Manage social media presence (i.e., Twitter, Linkedln, Facebook) • Maintain/manage budgets2809